Designer DETAIL - Alice McCall

Ease yourself into winter with 'The Innocents'

Here is a girl who was always destined for big things. Alice McCall's success story starts more than 10 years ago when she made her mark on the London fashion scene as a successful stylist and designer.

Spending two years at MTV London styling for the 'Stylissimo' series and the presenters, she styled fellow Aussie Natalie Imbruglia for 'Dazed and Confused' magazine. After that success, she worked with Natalie for the next two years for the launch of her single 'Torn,' styling major press shoots, videos and public performances, and creating a look that helped launch Natalie's style icon status.

Living Large

Freelancing as a stylist, and working with the likes of Kelis, Destiny's Child, Blondie and Marianne Faithful, Alice added her distinctive touch to international advertising campaigns for Levi's, Nike and Rimmel. Still in London, she began making one-off luxury silk tops and 50's style customized dresses that were sold through top London boutiques Pinneal Eye , Euphoria and Wink.

The feminine and quirky pieces were quickly snapped up by the likes of Kate Moss and London stylist Katie England. The eminent transition from super stylist to daring designer began.

Alice launched her now coveted label at Australian Fashion Week 2004 with local and international acclaim, and her thriving business is now based in Surry Hills, Sydney. The label garners a world wide following, perfectly combining elements of tender girlish charm and bohemian flare all mixed up with a bit of rock and roll.

Fans of Alice's designs include Jools Oliver, Natalie Imbruglia, Diane Kruger and Chloe Sevigny, who have all been recently photographed in Alice's latest Autumn Winter 06 Collection.

Ease yourself into the winter season with this sweetly whimsical and idyllic collection. Strapless dresses, flirty shorts and a touch of nautical can be found in Alice’s wardrobe for Autumn/Winter. You won’t be able to pass up the unique trench coat dress or the edgy minidresses. Mix it up with luxuriously long halter neck dresses, and the smart jeans and sexy blouse combos. And we must say, we are loving those lace up golf-inspired heels, just that perfect touch of Alice McCall individuality and innovation. Still wanting more? Watch out for Alice’s mid winter collection “Call of the Wild” due to hit stores in June/July 07.

Find Alice McCall stocked in the hottest boutique in town. Check out Alice's website www.alicemccall.com.au to find the stockist nearest your reach.