Designer DETAIL

Dan300 creates a Willy Wonka World for the Kid at Heart.

Imagine a wonderful world full of quirky treats, fabulous finds, gorgeous gifts, and just-the-thing for each and every one of your loved ones. This is just what Dani Rosen set out to create when she started her company Dan300. (Look out for Dani around town - her brand name is also her number plate!)

Owner, director and designer of this growing company, Dani quietly got her start in the industry by creating hand made cards. She has now developed a brand that is a force to be reckoned with, catering to a massive market and proffering lifestyle, homewares and gift products.

Have a look in the Dan300 catalogue and you will find an entire world of delicious treats. Dani's extensive product range includes baby wear, fashion accessories, pajamas, cushions and retro gift sets, just to name a few!

Dani stocks over 300 products that are produced from vintage, retro, new and custom fabrics from all over the world, but all of her products are constructed here in Australia.

The Dan300 label thrives on being different and diverse; Dani constantly strives to come up with new designs, and loves being ahead of the seasons. She confesses to an obsession with buttons - any buttons. All buttons. Small, large, covered, vintage, old, new and different buttons.

Dani's signature product (and our personal fave) is the hair button, created five years ago, and is still to date the best selling and most reordered product (that's some button!) Buttons also feature on many of the Dan300 singlets and various other products, these have been Dani's unique touch for years, and she will continue to embrace this little touch of class and individuality.

Dani's biggest selling product this season is the baby singlet in a ball. She quirkily displays this in a gorgeous giant teacup. This would look at home in 'Alice in Wonderland' or 'Willy Wonka,' Dani's personal childhood favourite. "I always used to say that one day I would have a shop and it would be the 'Willy Wonker' of gift, lifestyle and fashion. This day is soon approaching as we are looking into having a retail shop in the near future."

In the meantime, Dani's showroom is just that - the wholesale wonderful world of gift, lifestyle & fashion. "Its like a lolly shop for grown ups only you buy yummy things to look at and wear, and more importantly give away as a gift, one that has been purchased with fun and love and hopefully a visual delight."

Dani300 is currently stocked in over 150 plus shops across Australia and New Zealand, with the option of mail order and soon online shopping. The showroom will be open to the public for retail shopping from December 4th until December 21st. Contact Dani for any queries dan300@iinet.net.au