Designer DETAIL - Sally Smith

Investment dressing – Sally Smith’s modern wardrobe stands the test of time.

Inspired by Sydney's relaxed outdoor lifestyle, inner city living and the Botanic Gardens, Sally Smith has been dressing the sophisticated and feminine fashionista for over 10 years.

With her latest collection for Spring/Summer, the focus is on simplicity, femininity and wear-ability. The shapes, cuts and fabrics all echo Sally’s focus on creating a wardrobe that stands the test of time. Sally’s must-have dresses are enchanting, but it’s the whimsical and unique prints that really stand out and capture ones attention.

“All our prints for summer are really a highlight. We work directly with the artist therefore ensuring our prints are exclusive to us,” says Sally.

Well Done.

While consistently presenting successful collections at Australian Fashion Week and regularly showing at independent parades, where does Sally find the inspiration to create her instant-classic wardrobe staples time after time?

“Anything done well is inspiring - whether it be in art, architecture, literature, avant guard fashion, beautiful landscapes or amazing cities; it’s a never ending quest to achieve a standard which I can be truly proud of,” says Sally.

Hot in the city.

Summer at Sally Smith is all about being prepared for any occasion the season may bring. Stay cool in the office in the Vine Print Tulip Dress, get out and about on the weekend in the flirty and feminine jersey tube top and seersucker skirt, or dress it up in the stunning Silk Rose Tulip dress, in the exclusive artist designed print.

Sally designed the S/S collection with a clear focus in mind. “It’s all about wearable, modern clothes that will stand the test of time and ensure that the women who wear them feel great in them,” Sally says.

A challenging love.

It takes passion and dedication to the craft to succeed the way Sally Smith has for the past ten years, but what is it about the industry that keeps her motivated?

“The challenge and ever changing seasons really keeps your thoughts moving forward and evolving, while the product is refined and improved upon every season,” says Sally.

Coming up for Sally Smith.

Watch this space for news on Sally’s exciting Winter 08 collection. Sally is also concentrating on her brand new flagship store at 12 Glenmore Rd Paddington, Sydney. For more information on Sally, visit www.sallysmith.com.au