Missy INSIDER

Hoopla 2007 - Post Party.

Fashion, food and music lit up Melbourne when the second annual Ford Presents… Fashion Targets Breast Cancer Hoopla event was held on the 7th of September at the newly opened Atlantic Groups, Peninsula C at the Docklands.

The hats and scarves themed Hoopla fundraiser showcased the 07/08 collections of over a dozen high profile Melbourne fashion designers and was an official part of the Motorola Melbourne Spring Fashion Week program.

The drinks flowed and the music rocked as onlookers viewed runway shows by the talented designers, such as Alannah Hill, Vicious Threads, Sabi, Leonard St, Arabella Ramsay and LIFEwithBIRD.

A contortionist entertained the crowd while guys and gals mingled and listened to Streetparty DJs, Dukes of Windsor and Anna Moots, while enjoying finger food and beverages at the standing cocktail party.

All proceeds from the event have gone to National Breast Cancer Foundation to support research into breast cancer in younger women. For more information about Fashion Targets Breast Cancer, visit www.ftbc.com.au