MISSY CONFIDENTIAL
The coolest shoes for kids
Feiyue teams up with New-York based brand Milk on the rocks to launch an original and fun collaboration.

Nov 07, 2013 09:03
by Missy

Feiyue (which literally means “Flying Forward”) introduced its new Kids collection to Australia this year and it fills a gap with its brightly coloured high tops, printed velcro styles, and the coolest collaboration ever - with New York-based brand Milk on the Rocks.

For the boys who dream about adventure, a tiger sneaker in the exotic lines, with a howling tongue full of suprises. 

And for the girls in love with the little adventurers, a pink and gold romantic model with a heartshaped tongue.

This lightweight canvas plimsoll first hit the streets of Shanghai in the 1920s, bringing together all walks of life, from workers to politicians. Feiyue crossed the borders and arrived in France in 2006.

Without losing any of its authentic vintage charm, this lightweight canvas shoe then underwent a series of transformations. Its DNA gradually evolved, combining French and international influences.

As a brand, Feiyue remains committed to artistic culture and expressive freedom. This permeates everything they do, and while sneakers remain their primary focus, they are not afraid to branch out and experiment with other mediums.

It’s this philosophy that has given birth to a diverse community of colleagues and contributors, who continue to make Feiyue the brand it is today.

 

 

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