Who’s been blonde, red, brunette and hails from Barbados? Her name is Rihanna and her style is beyond fierce.

Seven years on from her first hit single (Pon De Replay, anyone?), RiRi, as her fans love to call her, has been through the kind of style evolution that only a personal revolution can bring. She’s changed her hair, her ‘tude, and her music to fit her new aesthetic, and well, it’s time to fan-girl over it because it’s street-cool meets rock royalty.

Rihanna has become the fashion love-child of Keith Richards and Jenny from the Block, and somehow it really works. As a woman who tends to hit back at her haters by using fashion as her medium (remember when she cut off all of that overly sexy tousled hair from the Umbrella video into a sleek and chic ‘pob’?). 

Rihanna has managed to form a truly personal and cohesive style of her own that has become identifiable not only in her daily outfits but also in what she chooses to don in her music videos and on stage. She has created a character, one that changes almost every week but still manages to maintain that effortlessly cool ‘Rihanna’ look that she perfected in denim-on-denim-on-creepers in her video for We Found Love.

Combining high-street such as Wildfox (favoured by celebrities like Miley Cyrus and Khloe Kardashian) and Mink Pink with sneakers and the usual designer duds (some favourites include Alexander Wang and Givenchy), Rihanna works with an aesthetic reminiscent of the 1990s. It’s a very ‘teenage’ look. RiRi is that cool girl in school who we pretended we didn’t like because she was a little too ‘out there’, but really, we were insanely jealous of her hot-as-hell confidence and super ‘rad’ (to use correct 90s terminology) threads.