Kiwi brands you need to know now
Wellington Fashion Week shows fashion heavy must-have winter pieces

Apr 16, 2014 12:48
by Caitlin Reid

No doubt about it, Kiwis have BIG style, right on down to their designer booties.

Wellington Fashion Week proved that lesser known NZ designers can hold their own against the big guns. Stand out shows were Ruby, Storm, World, and High Noon Tea. Never heard of them? Then read on to discover why these Kiwi brands should be on your shopping list. Plus we highlight the 10 best buys from the catwalks. 

Ruby is a beloved street style brand with a loyal kiwi following, the show was loaded with wearable street style. Add to Ruby the laid-back, cool sub-brand, Liam, and you get a standout runway show. Think Isabel Marant meets Neon Hart. In a walk-through show, the clothes were light, fun and playful, with a subtle edge.  

Two of the best pieces to start your shopping list:
1.) Ruby Riot Boot
2.) Liam Dynasty Sweater

Storm is a mix of Kate Moss rock chic and Alexander McQueen textures. Super slim leather skinnies, perfectly cut leather jackets and paper light feather skirts showcased the brand’s design and styling talent.

So add to your list:
3.) Storm Leather-look Legging
4.) Storm Lazer Jacket

Floaty silk and soft shifts makes High Noon Tea a standout brand. Their new collection blends luxe fabrics with soft designs, perfect for those who love the drape. Perfeclty wearable, the brand was one of the few who featured a unique splash of colour, choosing Emerald Green for the winter collection.

Top piece:
5.) High Noon Tea Gold lace gown

World is a Kiwi brand blending Solange Knowles colour with Katy Perry at her fashion best. Brilliant pant suits and quirky leather jackets injected much needed colour onto the Winter runway. Ending with couture, the show of fun and fancy free costumes showcased the design teams’ unbridled imagination. Entertaining and fashion forward.

You really should own:
6.) World Blue and black women’s dinner jacket - In For a Penny
7.) World Pound for Pound Jean

Other pieces that must be mentioned are:
8.) Moochi Chev Heels
9.) Jane Daniels Lime Green Coat
10.) Trelise Cooper, Cooper bomber jacket

Impeccably organised by Pearson PR, the event proved up and coming designers, plus Kiwi mainstays should definitely infiltrate Aussie wardrobes this winter.

What Kiwi pieces will you try this winter?

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