Jul 01, 2014 03:13
by Joanna Barry

How did your blog begin?

I started my blog purely as a hobby and creative outlet. It was a place where I could escape and do what I loved – to write and talk about beauty and fashion, and explore photography and design. My job was demanding yet enjoyable, but the opportunity to really do what I was so passionate about and be my own boss was something I couldn’t pass-up. I left my job about 9 months ago and here I am.

Career highlight?

My internship with the beauty team at Grazia in London. That beauty cupboard – nothing compares!

What is your personal style philosophy?

Wear it simply, but fabulously. My style philosophy is all about incorporating your own personality back into your look. While I love exploring new trends and having fun, my hair, makeup and clothing will always represent me. Remember, there is nothing more attractive than a confident woman.

What are your wardrobe staples and why?

My trans-seasonal wardrobe staples are a great pair of boyfriend jeans, a classic white shirt, a killer pair of heels and a statement bag. The rest will just fall into place!

What’s your secret to looking fab on a budget?

Looking fab on a budget ultimately comes back to your confidence and personal style. Expensive doesn’t always equal stylish. With so many affordable retailers offering fashion forward pieces, it comes back to your shopping and making choices based on what inspires you.

What are your morning and night-time beauty rituals?

I’m a back-to-basics kinda gal. I cleanse, tone and moisturise both in the morning and at night. My night-time faves include eye cream, hydrating serums and a full body moisturiser. I cannot get into bed without showering, brushing my teeth and applying moisturiser all over my body!

What’s your top beauty tip?

Bio Oil. It works wonders on the face and body. Also, buy a foundation buffer brush and you’ll never look back!