How To Shop Proper Lingerie
For too long women have survived on gifted knickers! Ladies, it's time to take control of your underwear.

Rachel Eleanore Sutton

Sep 01, 2014 04:54
by Rachel Eleanore Sutton

Although such feminine, charming and alluring under garments often come as gifts, you get the best out of your lingerie when you shop the items yourself. Avoid limited versatility by investing in lingerie that fits properly, can be applied to numerous situations and is created with long-lasting qualities. The thing is, women should be wearing fabulous lingerie for themselves! The delicate, ladylike qualities will provide you will a quiet confidence (très la French). Plus, when shopped correctly, proper lingerie will help your clothes hang more beautifully by smoothing, lifting and narrowing where needed. Always have nude lingerie (as close to your skin color as possible) to wear under your favorite whites, and explore various other colors that are sure to boost your mood. Consider it a gift to yourself that’s truly and utterly merited.

When you’re searching for bras, ensure you know your bra size. You’d be surprised how many gals actually misfit their brassieres. (Note: many boutiques have sizing specialists on hand, so be sure to ask and take advantage of their services when you can.) Here’s what to avoid: wrinkling cups, side boob bulging and straps falling off your shoulders. Also, ensure the bra lays flatly against your sternum in the front and there’s two fingers space between your bra band and your back. Look for quality over quantity! Feel materials against your skin, an authentic silky repertoire is going to feel amazing and last forever. To keep your pieces pristine, wash them by hand in cold water with Woolite and dry flat.

Here, we’ve explored a few of our favorite lingerie gems gracing the realms of Sydney.


Featuring some of the world’s most renowned designers (marlies | dekkers, Princesse Tam Tam, Lou and more) MISA curates lingerie towards “the empowered woman — the woman who embraces her own femininity, the one who wears her own empowerment as a crown, and who isn't afraid to let others bask in this confidence.” Shopable online and based out of Paddington, the e-boutique offers quick customer service with an extensive fitting guide to help you make the best purchase possible. There’s just heaps of amazing stuff to choose from ranging from sassy to comfortable to luxurious and more. 


Hollywood glamour sprinkles from corner to corner in this beautiful Paddington boutique (located on 6 William St.) With lovingly crafted designs, devised to flatter both a woman’s shape and strengths, Elegantly Scant creates well-crafted pieces that leave women feeling luxurious, beautiful and contented. The brand is found in the best shops around the world, showcasing their grand talents for attention to details from the simplest bow to the sweet sway of satin. “Remember a time when lingerie was sewn with love and care and embellished with handmade lace. Elegantly Scant is about exquisitely crafted lingerie; it is about undergarments so breathtakingly beautiful they make you smile.” 


With a name based on a combination of the French word “Papillon” meaning butterfly and “Coccinelle” meaning lady beetle, it comes as no surprise that this Sydney-based brand creates products that focus on beauty and life enhancement. Their Paddington boutique is the original, but Papinelle shares their amazing pieces with the likes of Fred Segal, Anthropologies and Barney’s New York, and has been seen on A-listers such as Katy Perry, Paris Hilton and Sienna Miller. We’re huge fans of their perfectly cut knickers and their remarkably soft Luxe Silk Camis.


One of Sydney’s finest lingerie boutiques, Sylvia Rhodes Lingerie has been successfully gracing the Double Bay for over 20 years. With top-notch ethical and professional standards, the shop carries luxury labels from France, Italy, the U.S. and Canada. They shine when it comes to long-lasting customer relationships and also specialize in professional lingerie fittings. 


A loveable one-stop destination for sexy, Love Rouge features high-crafted pieces from the likes of Maison Close to Princesse Tam Tam and more. The boutique, whose motto is based on celebrating sex, openness and play in the bedroom, features a range of accessories, nightwear and gifts (oh la la...) to boost your grace and confidence in the bedroom. 


Based on the spirit of Sydney with International beauty at the forefront, Dirty Pretty Things might have closed their Paddington doors to travel around the world, but thanks to the Internet...we can still peruse their magnificent selection via e-commerce. Whether you’re in the mood to shop rousing burlesque ensembles or cutesy well-made pieces, DPT will have you covered (but not too much covered, of course). 


Operating in Neutral Bay since 1989, Moda Intima offers a selection of local brands and exclusive European labels. With a quality selection of exquisite pieces, the shop boosts a range of pieces for ladies of all ages and all sizes.  “Ultimately our objective at Moda Intima is to offer our customers a pleasant, stressfree shopping experience culminating in the purchase of excellent quality products that fit perfectly, comfortably and will delight.” 

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