Expired Once Was, Very Very, POL and more at My Friend Alice
Binny, Mesop, Elm, POL, Once Was, Quay, Very Very, Finery, Zoe Kratzmann, Freya & Sabine, more.


Alice curates a broad line up of chic labels both locally and internationally. We make it easy for you to pull together beautiful and versatile outfits, for work and play.

If you've ever looked longingly at beautiful dresses online and been unsure if they will suit you, then the styled outfits and detailed fit advice will make selecting the right pieces easy.

My Friend Alice is for busy Australian women of all shapes, in sizes 8-16.


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