If clear tote bags are the look du jour for the spring summer season appearing on the catwalks of everyone from Louis Vuitton, Oscar de la Renta and Kate Spade, someone needs to put some thought into what goes inside.

Just as important as a fashion show goody bag, a clear tote bag is seen and judged by the world at large and you can bet that you won’t score points with a packet of tampax, an emergency mars-bar, a couple of scrunched up receipts you don’t want your partner to see and old mobile phone stashed in there.

It seems that what we put into our bag is just as important as the bag we carry! The clear tote is definitely a strong trend for spring summer 08 and with the right essentials you can look stylish from the inside out.

The trick is to colour code your accessories. You could choose the magenta Nokia N76 and team it with a red Filofax, matching Louis Vuitton wallet and finish it off with an OGO water with the best bottle design ever.

You want to show off your stylish life, give others a peek into your inner sanctum. There’s no excuse for a cluttered mess here, you need matching accessories and cosmetics. Tampons that come in ultra cute packaging ala Moxi and cosmetics that do the job and look great at the same time Benefit is definitely the one to go for here.

Of course you could just use your clear tote for the beach in which case a fabulous Louis Vuitton towel, pair of white Havaianas, Tiffany’s key ring and the latest fashion magazine are all that’s needed!

Image credits: Nokia N76, Ogo Water, Benefit Benetint and gloss, Filofax.