
My best friend is pregnant and out of pure desperation last week asked me to take her shopping to find some clothes to fit her ever expanding body.
In my mind there are two types of pregnant women. The lucky few aka Heidi Klum who sport a perfectly formed baby bump that doesn’t show until the twentieth week, when you are half way to the finish line and just need a few cute singlets to cover the gorgeous thing. And then there is the second category, the women who start expanding from week five. These women work out they are pregnant not from a missing period but from a draw full of bras that they can no longer fit into.
My friend falls into the second group. The poor dear had worked her way through her regular clothes, fat clothes and all the jersey she had lying around before calling me in tears begging me to PLEASE HELP! Day after day she had been putting together the same combination of black top, blue jeans and was well and truly fed up.
I had full confidence that I was up to the challenge and agreed immediately. We hit Westfield Bondi Junction, home of the Yummy Mummy. I naively thought I would build a capsule maternity wardrobe that would expand and last her the whole way.
We started in some of the well known maternity stores, Pumpkin Patch and Fragile. Each store had a tiny rack filled with polyester pants and foul printed tops. Since when did my friend need to wear palm prints mixed with large hibiscus flowers? Remember the black mesh over lycra trend of the early nineties? Alive and well here.
If it wasn’t awful it was expensive. We paid $300 for a basic black wool jersey dress that should normally cost around $120. And since when was it decreed that pregnant women can only wear blue jeans?
We decided to hit some of the chain stores to see if we couldn’t purchase some well priced pieces that could easily do the job now and after pregnancy.
Country Road had some great items that mixed and matched to create a great little ensemble. My friend is blessed with great legs so we picked up the black silk shift with plenty of room to spare for the final months. We added some of their cotton volume tops in black and white for over jeans and picked out some long ribbed tops and cardis in great classic colours and brilliant prices for the quality - $34.95 as apposed to $89.95 from the maternity stores. No longer did my friend have to wear blue jeans with black tops, she had a full colour range to select from.
I had been recommended to Supre’ for their long boob tubes with build in bra by many a pregnant friend and decided to hit them next. Not only did we purchase a boob tube in every colour for $15 that when pulled right down covers belly and butt, we picked out a stretchy maxi dress in a great print for $20 with several more styles to choose from once summer hits. My friend will layer this dress over her boob tubes with a pair of sparkly thongs for casual summer chic. We grabbed leggings in black and grey for layering under the
Cotton On Body had a great selection of stylish around the house pieces, we grabbed a short baby pink wool dressing gown and matching tracky pants for those days when its hard to get off the couch.
Last but not least we headed into Sportsgirl for accessories to distract the eye and picked up colourful resin bangles and necklaces to throw over the boob tubes and long line cotton tops. A much better option than awful prints that bring on morning sickness!
We headed home and cleaned out my friend’s wardrobe of all the items that couldn’t be worn any longer. It’s best to have easy styling access on those days you can’t be bothered. Rifling through too many pairs of pants that don’t fit and skirts that no longer do up won’t do much for your body confidence. We photographed plenty of wardrobe combinations and put together a pregnancy wish list that included:
White jeans with a belly belt (can actually be flattering in the right cut and so much more interesting that boring blue jeans).
Diane von Furstenberg printed wrap dress (maternity designers seem to think the more colours in a print the better. Best to stick to two).
Lacy underwear (we found gorgeous pieces from hotmilk at Fillyboo online)
Singlets with wide straps to hide maternity bras (category two pregnant women do not tend to suit the chesty bond).
Where can I get it? Top left and middle images both from Country Road. Pink bathrobe going cheap at Supre. Bottom right Jersey Boob Turb from Asos.com (yes the deliver to Oz). Bottom right - Hotmilk lingerie available online at Fillyboo. Bottom Middle - whole ensemble from Ripe Maternity.




The night before my 23rd birthday I did a pregnancy test as a bit of a joke only to find I was pregnant!!
My biggest issue so far has been clothes as I’m generally a size six and by week 8, no longer fit ANYTHING I own. This article was awesome and really gave me a bit of a confidence boost! I’m not the most maternal person and never actually pictured myself having kids and the fact that all my friends are still partying all weekend has been making me feel rather depressed. The clothes not fitting has just been the cherry on top of the cake. I LOVE the tip about removing clothes you can’t wear for the next few months! I will also definitely be popping into Supre on the way home from work for some of those strechy boob tube tops and print dresses. Thanks heaps for this article! You’ve made my day!
Posted by: Sara Laird at July 17th, 2007 9:34 pmNo lycra, palm prints or polyester here. They have a great range, mail order too
Posted by: Arual Notserp at July 18th, 2007 12:06 amThis article was great. I am 18 weeks pregnant and couldnt agree more with the comments about overpriced and just plain gross maternity clothing on the market. On the weekend I bought a pair of skinny leg maternity jeans (in blue) called Yims which are made in Australia and are really nice. I initially didnt think I would spend much money on maternity clothes but have realised that unless I feel good in what I am wearing and wear similar (skinny leg jeans) clothes which I was wearing pre preg then I wont feel good about myself. Thanks for the article, it helps to know that there are other non daggy mums-to-be out there.
Posted by: Mandy at July 18th, 2007 9:14 amI know what she is going through at 21 weeks pregnant and category 2. With your advice given, I will be able to find tops that reach all the way over the ever expanding tummy and be able to cover all.
Posted by: Helen at July 18th, 2007 10:15 amThanks for this advice. Helen
Hmmmmmm…. me thinks you need to check the internet to see what is around, ripe clothing is brilliant and most of it made in australia…. maternity store in big centres have very limited range and ideas
Posted by: mish at July 18th, 2007 11:04 amAs an owner of a maternity boutique in Melbourne, Mamma Bella, I am often frustrated at comments of overpriced, daggy maternity clothing…. We carefully select our range for the trendy, out there mother to be and there are no palm tree prints in our store…. Why spend money on chain store clothing only to get a couple of month’s wear out of it!!! Better to buy maternity early on and it can see you through the whole 9 months and beyond!!!
Posted by: Helen at July 18th, 2007 12:01 pmInspiring article, yet why so many pictures of women who aren’t pregnant? Even more so, category 2 women (myself times 4 pregnancies) need to see women who are in the late stages of pregnancy and still look fantastic. Feeling like a heffalump when 8 - 9.5 months (all up, 38 days ‘overtime’) pregnant, when the Supre singlets no longer reach your belly button, is even more depressing when you see sexy models who are around 6 months pregnant. Present fashion for early to mid pregnancy like this, then dare to go that step further and show full-term pregnant women, as they need the most encouragement and have the hardest time finding a wardrobe that feels attractive.
Posted by: Sally at July 18th, 2007 12:10 pmI agree that the ‘in-between’ phase of pregnancy is really hard. I visited maternity shops and found the fabrics vile, and the price tags expensive. I too found great swinging styles from chain stores - some really cheap, just to get me through the middle time. I had a Charlie Brown dress that just kept stretching that I wore to death. Through one pregnancy, I got away with only two “maternity specific” pieces. And no gastly prints!
Posted by: Alanna at July 18th, 2007 12:29 pmTo keep looking stylish after you have had the bub check out Il Tutto - gorgeous practical bags for mums. I was sick of every baby bag looking like some sort of fashion faux pa so after designing for Oroton for the last 3 years decided to design my own. Now stylish hip women have a baby bag that they want to be seen carrying!!! Check out: www.iltutto.com.au
Posted by: Lucie at July 19th, 2007 12:35 pmSome good advice here. Even though there are some cute maternity stores out there with gorgeous stuff (I made a list at http://www.squidoo.com/bestbabysitesuaustralia if you’re interested), most are still way overpriced. I have some more advice:
* My size - I’m pre-pregnancy 5″2′, petite with C cups; didn’t gain weight anywhere else on my body, but got a huge belly very quickly (nowhere else for the little one to go but out!)
* I found the key to not feeling like a whale was to enhance the curves with slightly fitting or skimming fabrics, rather than swamp them. There are lots of cute cotton smocks out there right now, but they can make you look like the side of a bus. Go for stretch material.
* You might be told that you should get pants/undies in your pre-pregnancy size (especially when buying maternity clothes). This was completely untrue for me. I went up at least one size for undies and stretchy pants (like Bonds) - it wasn’t extra fat, it was the hips and pelvis widening.
* Stretchy tops will work well for a while, but be conscious that in the last 2-3 months you might have to layer an extra long stretchy tank underneath to cover the bottom of the belly, and they might feel a little too restrictive on a really big belly.
* I thought I would be super cute and wear only boob tubes, but quickly found that the boobs need some support (especially if you don’t want to get bad stretch marks - probably the only area you have a little control over stretch marks), and boob tubes don’t look great over a maternity bra. The suggestion of wide strapped singlets is spot on.
* I also thought I would subsist on leggings the whole way through, and found the key to this look was flat boots to balance the bulk on top. Flat shoes tend to look a little unbalanced on me as you’re big on top and taper down to skinny legs.
* Great investments were long jersey or woollen a-line skirts. There is a little visual balance, they will stretch to sit under the bump the whole way through, and there’s no unzipping every time you sit down.
* Think about how you want to cinch in cardies and loose tops also. Belts above the bump look cute on some people, or a bit girly or like wrapping up a parcel on others. It made me feel a bit too grandma, but might work for you. Belts below the bump can accentuate that wide girth - particularly from the side. Again, I found more form-fitting fabrics to work better.
* Be aware that your ribcage expands, so anything that zips up the back will not fit for too long. Again the stretchy fabric wins out.
* Wrap dresses with a tank underneath were great! But as the belly got bigger, the dress got shorter at the front, and I needed to wear them all with leggings. Again with the boots for balance. Longer wraps dresses might be a better buy, especially as it warms up and leggings get too hot.
* Those polyester pants that are ubiquitous at maternity stores look great for work, but the material is dire. They don’t breath, make that swishing sound between your thighs and have a sheen. Yikes.
* You might be told you can wear your normal jeans/pants with an elastic band around the button, or a belly band. This worked for me for a few months, but be aware that unless you wear a belt with it and are willing to loosen and tighen every time you sit down, those pants will require constant hitching to keep them up. Might be better to get something made for maternity bellies early on so you can get lots of use out of it (I wish I had).
Good luck girls!
Posted by: Steph at July 19th, 2007 1:08 pmSteph
Thank god the look this season is for long tops! I’ve found the best ones are from Witchery, their t-shirts have a flattering little ruching at the sides and singlets have wide straps and great colour range while all being under $30. I’m another 5′ 2″ who’s stomach sticks out coz it’s got no where else to go! But even though am at 30wks it still looks like these soft stretchy tops will last me another 10 weeks. Layer them with Bonds long sleeve tops - again nice and long and finish the look with one of the many long woollen cardigans with belts that are around - very flattering on an expanding arse in my experience!! I agree - stay away from most maternity shops - pedestrian suburban fabrics without character…go hunting and see what you can find……..and report back!!! Cheers Jo
Posted by: Jo at July 19th, 2007 10:03 pmi really enjoyed your article. thanks for the fashion tip. especially that i fall in the category 2 and althought i am only 3 months pregnant, i find that my body shape changes almost everyday (sometimes several times a day) so i am stuck for what to wear.
Posted by: neda at August 2nd, 2007 4:35 pmwith fashion advancing so far i am amazed thatmaternity wear is so boring. all the good stuff are on the net but it is hard to buy with oput seeing, touching and trying.
Black bootlegged maternity jeans from Big W (of all places) for $30. Great deal, look good, and comfortable (I’ve just hit 6 months).
Posted by: Icy at October 9th, 2007 5:37 pm