When did it become a fashion de rejour to follow to the letter the style foibles of the Hollywood brat pack?

I’m sure I’m not alone in saying that the sight of bleary eyed, wandering starlets emerging from a club at 3am with the details of their outfits splashed across the fashion pages of teen magazines is enough to put me off my weeties.

I have never been a purchaser of supermarket gossip rags but I’m finding more and more often that these supposed style gurus are being emulated by the readers of Harpers, Vogue and Instyle, obsessed over by everyone wanting a quick style fix.

I decided to jump on the net this week to check out the latest pictures of Lindsay, Mischa, Nicole, Kirsten and the Kate’s (Moss, Hudson & Bosworth) and was barraged by images telling me what they were wearing and where to get it.

Chain brands like TopShop, Supre and Sportsgirl make it difficult for young girls to make an individual choice when it comes to fashion. Peer pressure to look like the starlet of the moment takes the fun out of expressing ourselves through fashion. Fashion trends, like Paris’s latest boyfriend, come and go, whether they look good or not.

The latest fashion crime to be committed by the Hollywood Hierarchy is the high waisted denim phenomenon. The sight of the ever slender Mischa Barton sewn into navel crazing shorts with her thighs spilling out was unflattering to say the least.

Worse still was the rest of the look – oversized, tucked in black t-shirt, overgrown black roots and the oh so wrong shade of red lipstick. Obviously no one, least of all the poor girls PA had the courage to tell her she looked more 90210 than The OC. Two days later some celeb-central publication was telling us red lipstick and black roots were back and the perfect shade to buy to “get the look”.

It’s time we remember what is important in fashion, that is, our own sense of style.

Shop with local designers and retailers who invest time and money into creating their own unique brand, rather than large chains who employ It girls to empty out their closet offcuts onto the design room floor. Let’s get back to shopping the old way, best friend in tow rather than the latest copy of OK Magazine.

If nothing else, buying a piece from a range that sells out in minutes is a sure way to turn up at a party wearing the exact same outfit as everybody else.