Some beautiful relationships radiate from film and television. But we’re not talking hero and heroine. Remember when Carrie met Manolo? Bond slipped into Aston? Or Uma fly-kicked her yellow clad way through Japan? This is advertising at its (not) so subtle best.

In the recent film Transformers, there were over 50 instances of product placement. Apple, General Motors, Pepsi and even My Little Pony all got their product on camera, in an attempt to boost sales via super-robot association. While the majority of film ad TV isn’t this product heavy, product placement still does = power.

In television, there are few stronger examples of this than the cult of Carrie Bradshaw in Sex and the City. Whatever Carrie wore, sold. She gave Sass & Bide their US break. Powered Choo and Blahnik to ‘it’ brand status, and had labels vying for screen time. Her stylist, Patricia Field, became an icon in herself - the lady that connected the brands to the girls. Few relationships between star and sales have been this sweet. However…

In the early ’60s film Goldeneye, James Bond (Sean Connery) slipped into an Aston Martin DB5. The motor company had recently withdrawn from professional racing, and was looking to increase lagging sales. The Aston nabbed 13 minutes of Bond screen time - and that was all it took to generate millions in sales. This will forever be the stuff of advertising dreams.

Which other products do you think have nailed the placement tactic? Let Tragic know your thoughts.