Is it a bird? Is it a plane? No, it’s…underpants.

In a recent ‘Top CoolBrands 2007’ poll of over 2,000 English participants voted Agent Provocateur’s saucy undies number eight on the cool radar. Want more? Tragic has the top ten right here…

10. Virgin Atlantic

Anything with Richard Branson behind it seems to hold cool cred’. The man is a hero to both business moguls and teen bums alike. He could start a banana stand and we’d flock to it.

9. Nintendo

For a company that began on the back of two Italian plumbers, Nintendo has managed to float itself with cute characters and the wii

8. Agent Provocateur

First Kate Moss was seen in the label’s London store. Then Posh popped by for some panties. But it was when Kylie wiled around in an ad for AP knickers that the label hit cool.

7. Apple

Ten years ago, if you’d said that ‘Apple’ and ‘cool’ in the same sentence you would have been laughed out of, well, anywhere.

6. PlayStation

The Entourage boys are obsessed with them and the A-list flock whenever a new one launches (Paris, Lindsay, Kimberley and Nicole to name a few). PlayStation is now a video game consol, a DVD player and a net interface. Cool no?

5. Google

At the Google offices in San Fran, every day is free lunch day, foosball day and free clothes day. What’s not cool about that?

4. Bang & Olufsen

The suave company has been making sound, speakers and even shavers sexy since the 1920s.

3. iPod

iPod’s ads are the envy of creatives worldwide and everyone on the entire planet seems to have one. It should have been number one…

2. YouTube

Want to watch a cat drinking a beer while playing a harmonica? Somehow YouTube has managed to keep the cool amidst the crud.

1. Aston Martin

James Bond cemented this sleek mobile as the epitome of English cool in the early ‘70s. Seems nothing has changed

What would be in your top ten cool? Let Tragic know and you could win a double movie pass.