
Is it a bird? Is it a plane? No, it’s…underpants.
In a recent ‘Top CoolBrands 2007’ poll of over 2,000 English participants voted Agent Provocateur’s saucy undies number eight on the cool radar. Want more? Tragic has the top ten right here…
10. Virgin Atlantic
Anything with Richard Branson behind it seems to hold cool cred’. The man is a hero to both business moguls and teen bums alike. He could start a banana stand and we’d flock to it.
9. Nintendo
For a company that began on the back of two Italian plumbers, Nintendo has managed to float itself with cute characters and the wii
First Kate Moss was seen in the label’s London store. Then Posh popped by for some panties. But it was when Kylie wiled around in an ad for AP knickers that the label hit cool.
7. Apple
Ten years ago, if you’d said that ‘Apple’ and ‘cool’ in the same sentence you would have been laughed out of, well, anywhere.
6. PlayStation
The Entourage boys are obsessed with them and the A-list flock whenever a new one launches (Paris, Lindsay, Kimberley and Nicole to name a few). PlayStation is now a video game consol, a DVD player and a net interface. Cool no?
5. Google
At the Google offices in San Fran, every day is free lunch day, foosball day and free clothes day. What’s not cool about that?
The suave company has been making sound, speakers and even shavers sexy since the 1920s.
3. iPod
iPod’s ads are the envy of creatives worldwide and everyone on the entire planet seems to have one. It should have been number one…
2. YouTube
Want to watch a cat drinking a beer while playing a harmonica? Somehow YouTube has managed to keep the cool amidst the crud.
1. Aston Martin
James Bond cemented this sleek mobile as the epitome of English cool in the early ‘70s. Seems nothing has changed
What would be in your top ten cool? Let Tragic know and you could win a double movie pass.




10. Govida Chocolates - What’s not to love about divine chocolates like these?
9. Google. If it can’t be googled, it’s not cool.
8. Stila. Everything these guys do makes you look cool.
7. Missoni. Different and colourful enough to not give a damn about anyone else. That’s cool!
6. YouTube. Anyone can be a star on YouTube.
5. Bose. The speakers that make everything sound, well, awesome.
4. Apple. An operating system that works and looks pretty. This can only be a good thing.
3. Aston Martin. Anyone can look hot driving an Aston Martin. so cool.
2. iPod. Ignoring people is cool.
1. Sony. TV’s, Phones, Music. Sony has it all. Sony is the epitome of cool.
Posted by: Renae at September 25th, 2007 10:24 pmRenae your entry is cool. I’d switch Godiva for Haighs though, their Rocky Road is heaven.
Posted by: Mia at September 28th, 2007 2:38 pm